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First Aid Challenge Campaign for Parents

The British Red Cross is launching a UK-wide first aid campaign aimed at parents, in response to a survey showing that most parents don’t feel confident about what to do if their child was injured.

The campaign which is the first of its kind, will kick start at the Earls Court Baby Show later this month on 26th October, and runs until the end of the year.

It has been designed in a bid to answer a survey of over 2,000 parents, undertaken by Bounty’s Word of Mum panel, which found that 96% of respondents agreed that all parents should have some first aid knowledge.

The British Red Cross’ First Aid Challenge campaign aims to get thousands of parents across the UK to learn first aid skills and feel confident enough to use them.

Joe Mulligan, British Red Cross head of first aid education, said: “We know that the majority of parents want to learn first aid, but may not get round to it for all sorts of reasons. We’re asking parents to set themselves this challenge – learn something, no matter how much time you have. Even 15 minutes is enough to learn something that could make all the difference in an emergency.”

The website ( will also launch the same day, featuring free videos, emergency advice and information on first aid courses around the UK – the campaign will also encourage parents to download a letter to send to head teachers to ask local schools to teach first aid in the classroom.

Signing up to the First Aid Challenge is completely free and each participant will receive information on how to deal with day-to-day mishaps confidently and updates about free first aid demonstrations across the UK.


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