Statistics published by the Department for Education...
- Education Professionals
Sweets at supermarket tills 'undermine healthy eating'
Campaigners want displays of sweets and snacks to be removed from supermarket checkouts as they claim that they undermine parents' efforts to feed children healthily.
The Children's Food Campaign says most high street supermarkets place junk snacks near tills despite promising a decade ago to reduce or remove them. Researchers surveyed hundreds of checkouts at 48 stores in London.
The authors of the report, Checkouts Checked Out, say they found that in many cases, junk food was positioned at children's eye level, prompting them to pester for sweets, crisps and soft drinks.
The authors also said they were disturbed that non-food retailers such as HMV, New Look, Superdrug and WH Smith were featuring sweets and chocolates in the queuing area. However the British Retail Consortium (BRC) said the report ignored the bigger, positive picture.
The Children's Food Campaign wants junk food removed from tills in all types of store and says the government should make this a key public health initiative, even widening the remit of the Advertising Standards Authority to include the positioning of unhealthy products.