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Ban junk food advertising before watershed, say parents

A survey commissioned by the Children's Food Trust, has found that many parents would like to see a ban on the advertising of unhealthy foods and sugary snacks before the 9pm watershed.

Parents say junk food advertising should be banned before 9pm

A survey commissioned by the Children's Food Trust, has found that many parents would like to see a ban on the advertising of unhealthy foods and sugary snacks before the 9pm watershed.

The poll of more than 1,000 parents found more than half thought adverts for junk food made it harder for them to give their children healthy diets as they felt pestered to buy junk food.

Almost half (45%) of the parents polled admitted that they let their children influence them when buying food for the family. The majority (69%) admitted they could do more to promote a healthy diet.

Two-thirds (65%) of the 1,015 parents surveyed said there should be a ban on television advertising of products which were high in fat, sugar or salt before 9pm and this should be regardless of whether the programming was aimed at children or adults.

The poll was published as the Children's Food Trust and the School Food Trust host their first Children's Food Conference in London. The conference will look at how ensuring a better diet for young people can improve public health.

Children's Food Trust chairman Rob Rees said: "Parents have such a tough job to encourage their children to eat healthily - and what's clear is that they think there are lots of ways we could make their lives easier.”

The survey was carried out for the Children's Food Trust by pollsters Comres, who questioned 1,015 parents with at least one child aged three to 15 in February.

POLL

What should Clegg's pledge to give councils £100m to help with childcare actually be spent on?
Improved facilities
44%
Training
18%
Free childcare
31%
Educational materials
7%
Total votes: 182