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Promoting Your School

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A primary school with its own press officer? A secondary which encourages the press to talk to its pupils? In this programme, we explore the pros and cons faced by schools that maintain a proactive relationship with the media.

Holywell Primary School in Loughborough believes it needs to work hard to maintain its very positive profile in the community. It even has its own press officer to make sure that goal is achieved.

Redland Green School in Bristol is a brand new school and believes it must cultivate a positive relationship with the press to win over its community. Its headteacher believes this will benefit the school and eventually the whole of the state secondary education sector in Bristol - which suffers from a poor reputation.

Part of the series: Handling The Media

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