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External Communications

Description

In this programme, Jo Owen advises headteacher Phill Minns on how to improve his external communications and attract more pupils to his school.

Phill has a sneaking suspicion that Ferndown First School is not attracting the number of children it should, and realises he's losing pupils and funding to his partner schools.

Jo takes Phill to a world-class advertising agency to find out how to improve external communications without spending a fortune. But Phill has to realise that his partner schools must also be treated as his competition.

Part of the series: Head Business with Jo Owen

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What should Clegg's pledge to give councils £100m to help with childcare actually be spent on?
Improved facilities
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Training
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Free childcare
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Educational materials
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